What is a PBN? Here’s all you Need to Know?

Have you ever heard of a PBN (private blog network)? Do you know what they are? Many different opinions seem to come forward whenever a question arises about PBNs.

That is mainly the reason why many people back out when they have a question about PBNs.

It’s not a complicated topic. Fortunately, they are quite easy to understand. By using the knowledge, we will be presenting to you, you might even be able to create your own PBN!

What is a Private Blog Network?

A Private Blog Network is a network of websites used to build one or more link(s) to a single website to improve search engine rankings.

It all started in the era of SEO. It happened when someone learned the technique on how to build a substantial number of backlinks from high-domain authority websites to target a specific URL.

The way it was done was by getting expired domain names. These domain names had already established domain authority (DA).

When they successfully made a collection of these domains, they began posting basic content to every website.

They included backlinks to their main website. That’s how PBNs came into existence.

What are the Benefits of Private Blog Networks (PBNs)?

Many people believe that PBNs are illegal. It is also believed that they don’t help your SEO, but is that true?

The true is that PBN’s truly offer real benefits to those who use them because web pages will be ranked higher when more links lead to a specific information.

Since acquiring links is expensive and time-consuming, people prefer to use PBNs to link to their websites and help with the online expose in a short period of time.

Today, PBNs are used by marketers to create several PBN’s. These websites contain original information, and then backlinks are added to the pages that the marketer wants to rank better.

A backlink is a hyperlink leading external websites or web pages to your website or to a specific web page or URL.

Using backlinks helps search engines trust your website as they communicate with those linked to your page.

This building of links on websites is one of the top factors that lead to a high ranking of websites.

Private Blog Networks aren’t a Black Hat SEO strategy. It is most commonly named as a Gray Hat Strategy because, it is not illegal, but it could be against some rules from some search engines companies.

Long story short, PBNs do increase your SEO.

What are the Cons and Risks of Private Blog Networks (PBNs)?

PBNs may be very beneficial in many ways, but there are always some cons that you need to be aware of before using PBNs yourself.

PBNs do help in generating traffic on your desired website, but they also have some risks. There are 2 main risks that Private Blog Networks can lead to.

1.    You won’t rank anymore:

Private Blog Networks are a hack that gives you short-term benefits. Everything that you will have worked for using PBNs can go away in one second if Google finds out.

Google can penalize your website, which results in difficulty in gaining significant ground in SEO.

The question is, how can Google discover what you’re doing?

Google gets suspicious if you link websites with little activity, no internal linking, and very few updates.

All Private Blog Networks websites have these features, which is why it becomes obvious.

On finding out, Google penalizes your site, or you may lose your rankings that can either be on specific pages or your entire site.

2.    The Links may be Ignored

Private Blog Networks that are used by SEOs seem unnatural to the regular Google algorithm. Due to this, they are more likely to be ignored.

If Google ignores your links, there will be no impact on the rankings of your site.

Should Private Blog Networks be used?

Even though the risks seem to be very disadvantageous, some SEO’s still use PBNs.

The reasons may be quite simple and unquestionable.

Firstly, it is time-consuming and unreliable to earn links without the use of Private Blog Networks. Here you have control of the content published.

PBNs are still used because it is a tactic that helps to raise awareness about a certain piece of content.

Secondly, using a Private Blog Network is like the anchor text of the link. That means that it can be used as an indication of the main page.

Therefore, although SEOs are aware of the gray side of PBNs, they still end up using this technique to get a better ranking of their page.

PBNs are a shortcut to help increase the ranking and traffic on a particular website.

However, using Private Blog Networks could be against some rules from search engines.

I would consider all the const of using PBN’s. However, if you build high quality private networks following two simple rules:

1. a) it is got to be useful for the audience and,
2. b) it is got to be easy to read

So YES, you should try to build a high-quality Private Blog Network using YIVE. Then, you should be able to help a specific page or website to rank faster.

Always go for quality of content instead of quantity. Make sure to read all our articles before to start using these tools